Observations, insights, and revelations.
Digital Marketing Primer for Private Equity Firms
As part of a marketing plan, private equity firms need to focus on inbound lead generation as a tool to maximize revenue across all…
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5 Marketing Strategies That Will Set Your Company Up for Success in 2023
It is more important than ever for B2B companies to have the organization, tools and information they need to compete for leads and sales.
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Are B2B Streaming TV Ads a Waste of Money? The Pitfalls of CTV Marketing for B2B
In the age of streaming video content, you can’t avoid CTV (connected ). Nor would you want to because streaming is the conduit to…
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AVA Digital Awards Announces Craig Group as 2023 Platinum and Gold Award Winner for SEO and Web Campaigns
Craig Group received a platinum and a gold AVA award for FV Recycling and Matroid client work.
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Houston Expert: 5 Marketing Musts for Business Growth Plans in 2023
All indications point to a fair amount of economic uncertainty in the coming months. I think a lot of B-to-B companies, across many industries, are going to retrench in their spending, and deals will likely be harder to close because more approvals will be required. Still, there are going to be those companies who will […]
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Three Private Equity Trends
Libby Covington from Craig Group covers private equity trends with Greg Ballard in his podcast "The Adaptive Executive."
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Leak vs. Puddle: Targeting Audiences for Profitable Growth
Libby Covington from Craig Group recently appeared on the “The Adaptive Executive” podcast with host and CEO of Five C Consulting Greg Ballard. Topics discussed included private equity trends, tracking ROI, innovation, and B2B marketing strategies. Oftentimes in business, the problem is obvious to the management team but the source is unclear. In other words, […]
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Want to Understand Your Customer’s Journey to Conversion?
Google’s new data attribution model is a piece of the puzzle
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Marcom Awards and Lantern Awards Announce Craig Group As Award Winners
Craig Group uses a digital-first approach to develop and execute ROI focused marketing strategies, is announced as 2022 MarCom Awards and Lantern Awards winner.
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Measuring The Wrong Things Makes Marketing The First Investment To Go
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true.
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What Makes A Good Sales Lead?
With digital marketing rising, the way companies find buyers may change but the basics of what forms a good lead remain the same.
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Private Equity Firms Turning to Digital Marketing to Make Portfolio Companies Prosper Faster
Firms are scaling up more quickly to grow their portfolio companies. For this, they are turning to digital marketing and demanding generation.
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Top 3 Things Every B2B Marketer Needs To Do
During a recent LinkedIn Live stream, Summer Craig and Libby Covington from Craig Group talked the dos and don'ts of B2B marketing.
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Specialized Company Wanted A More Intelligent Sales Funnel
Craig Group helped computer vision company Matroid identify and appeal to the industries best suited for their unique product
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SEO & SEM Strategies That Will Grow Your Online Presence
So you want to boost your website’s authority and build organic traffic that hits target audiences. But how to do that?
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A Growth-Focused Business Wanted To Supersize Their Impact
Craig Group’s leadership enabled a leading provider of ABA services to reach more families living with autism
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Craig Group Wins Three 2022 AMA Crystal Awards For Outstanding Billboard, Political Marketing Campaign And Corporate Citizenship
With More Than 150 Finalists in the 36th Annual Awards,Craig Group projects for Katy ISD & the HHIC Showcased Measurable Marketing Results & Creativity
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Houston Expert Weighs In On Marketing From An Investor’s Perspective
Just what do investors want to see from a startup with regards to the company’s marketing? Libby Covington weighs in.
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A Boost For Mental Health: Promoting The Houston Hope Line
Craig Croup partnered with the Hope and Healing Center & Institute to increase both the call volume and awareness of the Houston Hope Line.
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All About Summer Craig
Summer Craig's history of digital advertising framed her decision to start The Craig Group in 2019 to help companies solve problems through marketing.
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All About Libby Covington
Libby Covington joined Craig Group in July 2020 in order to use her expertise to help private equity backed companies grow revenue and profitability.
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The Power of Programmatic Advertising + Digital Technology
Craig Group partners with Goodway Group to maximize ad buys in real-time
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Seamless Communication Defines Successful White Label Partnership
Craig Group finds a digital niche in marketing communications
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Five Weeks and 31 Markets
A successful omnichannel marketing campaign from the ground up
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Digital Marketing 101
Success of pivot to digital communications at Texas school districts
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Developing In House Marketing Resources To Improve Results
Enhance the speed of business growth
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The Doctor Is In
Using digital advertising to deliver patients and increase physician referrals was the mission.
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On The Road Again
Communication hurdles, digital advertising agency staffing deficit were keeping the company from moving full steam ahead.
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All About Tricia Eaton
Tricia Eaton serves as Craig Group’s Vice President, joining the team in March of 2020.
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