Observations, insights, and revelations.
Houston expert weighs in on marketing from an investor’s perspective
Just what do investors want to see from a startup with regards to the company’s marketing? Libby Covington weighs in.
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A Boost for Mental Health: Promoting the Houston Hope Line
Craig Croup partnered with the Hope and Healing Center & Institute to increase both the call volume and awareness of the Houston Hope Line.
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All About Summer Craig
Summer Craig's history of digital advertising framed her decision to start The Craig Group in 2019 to help companies solve problems through marketing.
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All About Libby Covington
Libby Covington joined Craig Group in July 2020 in order to use her expertise to help private equity backed companies grow revenue and profitability.
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The Power of Programmatic Advertising + Digital Technology
Craig Group partners with Goodway Group to maximize ad buys in real-time
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Seamless Communication Defines Successful White Label Partnership
Craig Group finds a digital niche in marketing communications
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Five Weeks and 31 Markets
A successful omnichannel marketing campaign from the ground up
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Digital Marketing 101
Success of pivot to digital communications at Texas school districts
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Developing In House Marketing Resources to Improve Results
Enhance the speed of business growth
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The Doctor Is In
Using digital advertising to deliver patients and increase physician referrals was the mission.
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On the Road Again
Communication hurdles, digital advertising agency staffing deficit were keeping the company from moving full steam ahead.
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All About Tricia Eaton
Tricia Eaton serves as Craig Group’s Vice President, joining the team in March of 2020.
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