Observations, insights, and revelations.
Want to Understand Your Customer’s Journey to Conversion?
Google’s new data attribution model is a piece of the puzzle
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Marcom Awards and Lantern Awards Announce Craig Group As Award Winners
Craig Group uses a digital-first approach to develop and execute ROI focused marketing strategies, is announced as 2022 MarCom Awards and Lantern Awards winner.
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Measuring The Wrong Things Makes Marketing The First Investment To Go
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true.
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What Makes A Good Sales Lead?
With digital marketing rising, the way companies find buyers may change but the basics of what forms a good lead remain the same.
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Private Equity Firms Turning to Digital Marketing to Make Portfolio Companies Prosper Faster
Firms are scaling up more quickly to grow their portfolio companies. For this, they are turning to digital marketing and demanding generation.
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Top 3 Things Every B2B Marketer Needs To Do
During a recent LinkedIn Live stream, Summer Craig and Libby Covington from Craig Group talked the dos and don'ts of B2B marketing.
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Specialized Company Wanted A More Intelligent Sales Funnel
Craig Group helped computer vision company Matroid identify and appeal to the industries best suited for their unique product
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SEO & SEM Strategies That Will Grow Your Online Presence
So you want to boost your website’s authority and build organic traffic that hits target audiences. But how to do that?
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A Growth-Focused Business Wanted To Supersize Their Impact
Craig Group’s leadership enabled a leading provider of ABA services to reach more families living with autism
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Craig Group Wins Three 2022 AMA Crystal Awards For Outstanding Billboard, Political Marketing Campaign And Corporate Citizenship
With More Than 150 Finalists in the 36th Annual Awards,Craig Group projects for Katy ISD & the HHIC Showcased Measurable Marketing Results & Creativity
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Houston Expert Weighs In On Marketing From An Investor’s Perspective
Just what do investors want to see from a startup with regards to the company’s marketing? Libby Covington weighs in.
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A Boost For Mental Health: Promoting The Houston Hope Line
Craig Croup partnered with the Hope and Healing Center & Institute to increase both the call volume and awareness of the Houston Hope Line.
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All About Summer Craig
Summer Craig's history of digital advertising framed her decision to start The Craig Group in 2019 to help companies solve problems through marketing.
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All About Libby Covington
Libby Covington joined Craig Group in July 2020 in order to use her expertise to help private equity backed companies grow revenue and profitability.
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The Power of Programmatic Advertising + Digital Technology
Craig Group partners with Goodway Group to maximize ad buys in real-time
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Seamless Communication Defines Successful White Label Partnership
Craig Group finds a digital niche in marketing communications
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Five Weeks and 31 Markets
A successful omnichannel marketing campaign from the ground up
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Digital Marketing 101
Success of pivot to digital communications at Texas school districts
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Developing In House Marketing Resources To Improve Results
Enhance the speed of business growth
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The Doctor Is In
Using digital advertising to deliver patients and increase physician referrals was the mission.
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On The Road Again
Communication hurdles, digital advertising agency staffing deficit were keeping the company from moving full steam ahead.
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All About Tricia Eaton
Tricia Eaton serves as Craig Group’s Vice President, joining the team in March of 2020.
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