Connecting the dots between where you are and where you want to be.
Thinking above. Delivering beyond.
Marketing Strategy
Craig Group helps you set goals, then helps you successfully achieve them by designing your marketing plan, media including digital advertising, and technology-partner recommendations.
Market Prioritization – We help you put your money in precisely the right geographic markets to make maximum impact.
Competitor Analysis – We analyze omni-channel marketing spend to size up your share of voice per market, via tools like Kantar, SpyFu, and Pathmatics.
KPI Recommendation – We define key business goals, based on marketing strategy, and measuring progress through the appropriate media.
Media Audit – We use a variety of analytics platforms to determine if, where, and how you’re wasting money, then laying a path forward based on industry best practices.
Media Execution
Craig Group is all about growth, with scalable solutions including digital advertising designed to expand your customer base, through small or large campaigns executed across multiple locations.
Audience and Data Planning – combining first-party data (CRM) with behavioral attributes to identify addressable media audiences.
Media Planning – translating strategic goals and market segmentation to create a go-to-market action plan; includes detailed media budget recommendation by vendor.
Media Buying – purchasing omni-channel media, maximizing customer exposure through a total approach; includes programmatic display, video, audio, SEM, social, email, print, outdoor, direct mail and emerging media.
Proving value, at every datapoint along the way.
Analytics made actionable.
Analytics are important — and we have a full suite of advanced and fully customizable reporting tools to accurately gauge the metrics that matter to you. But more importantly, we know how to glean actionable insights from that data, translating numbers into growth and value, with demonstrable ROI.
Priorities. For those who appreciate bottom lines. Flexible expertise is the best kind.
From private-equity-owned businesses and national brands to agencies and creative boutiques, we serve a wide range of companies with a wide range of marketing support. We scope and scale accordingly, with fully transparent pricing based on performance, commission, or a flat fee.
We speak your language.
Senior-level marketing strategy. Channel-savvy media execution. Exciting career opportunities. Engaging conversation on spreadsheets. Whatever you’re looking for, it’s just a click away.