< Resources

Hermes Creative Announces Craig Group as 2023 Gold Winner Award for FV Recycling SEO Campaign

Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient of a digital marketing award from the Association of Marketing and Communication Professionals (AMCP).

Hermes Creative Awards is an international awards competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. 

Craig Group is a 2023 Gold Award winner in the Strategic Campaigns | Search Engine Optimization category for its comprehensive SEO campaign for Industrial & Commercial Waste Recycling company FV Recycling, designed to increase web traffic and to bring in new traffic from specific geographic areas. 

For FV Recycling’s SEO campaign, Key Performance Indicators (KPI) that demonstrated improved SEO performance included organic search impressions, organic clicks, keyword rank improvements, and increase in organic conversions. 

The campaign delivered page one Google results for 85 branded and non-branded phrases, as well as an initial increase in organic traffic of more than 100% and a 150% increase in organic conversions. There was a 26% increase in tracked keyword visibility.

“Successful digital communication is the key driver for generating revenue and achieving success for companies in the current business landscape,” said Craig Group Founder and President Summer Craig. “Craig Group is pleased to be recognized with a Hermes award. We are committed to delivering outstanding results for FV Recycling and all our clients.”

The competition is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production, and freelance professionals. AMCP oversees awards and recognition programs, provides judges, and rewards outstanding achievement and service to the profession.

AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from over 200 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media, and pro bono. A list of winners can be found on the Hermes Creative Awards website at www.hermesawards.com.


With extensive senior-level experience, Craig Group is an award winning consulting group that specializes in marketing strategy and go-to-market execution. Focusing on private equity backed portfolio companies, our proactive approach to producing and implementing a high-performing plan for revenue growth is a company hallmark. Combining a digital-first approach with real-world expertise and dynamic partnerships, we move and scale quickly, flexing to fit your unique needs to help you achieve your revenue goals. To learn more about the services Craig Group offers, visit https://craigmarketinggroup.com


FV Recycling is an Industrial & Commercial waste recycling company that offers a comprehensive suite of services and custom programs to meet waste and recycling requirements. Services include on-site audits; bale route hauling and trailer services; sale, lease and repair of balers; and the transport and brokerage of recyclable materials. In addition, they provide timely, transparent reports that document program metrics, including pickup history, amount of waste handled and financial data. Find out more at: https://www.fvrecycling.com/.


Tricia Eaton – tricia@craigmarketinggroup.com

More from Craig Group


Are B2B Streaming TV Ads a Waste of Money? The Pitfalls of CTV Marketing for B2B

In the age of streaming video content, you can’t avoid CTV (connected ). Nor would you want to because streaming is the conduit to…

Read More >
2023 computer on desk

5 Marketing Strategies That Will Set Your Company Up for Success in 2023

It is more important than ever for B2B companies to have the organization, tools and information they need to compete for leads and sales.

Read More >
2023 computer on desk

Houston Expert: 5 Marketing Musts for Business Growth Plans in 2023

All indications point to a fair amount of economic uncertainty in the coming months. I think a lot of B-to-B companies, across many industries, are going to retrench in their spending, and deals will likely be harder to close because more approvals will be required. Still, there are going to be those companies who will […]

Read More >