< Resources

Craig Group Wins Three 2022 AMA Crystal Awards For Outstanding Billboard, Political Marketing Campaign And Corporate Citizenship

With More Than 150 Finalists in the 36th Annual Awards,Craig Group projects for Katy ISD and the Houston Hope Line Showcased Measurable Marketing Results and Creativity 

HOUSTON – MAY 23, 2022 – Craig Group announced today that three of their entries – for Katy ISD and for the Houston Hope Line – won the 36th Annual AMA Crystal Award for Paid Display Billboard (Houston Hope Line), Political Marketing Campaign (Katy ISD) and Corporate Citizenship (the Houston Hope Line). This year, Houston’s only results-driven marketing awards were selected from more than 150 finalists in more than 90 categories from marketing, communications, advertising, design, and public relations professionals. At the Gala held on May 19, 2022, AMA Houston debuted a new Crystal Award trophy reflecting the future of marketing. The 2022 Crystal Award Winners were announced at a formal event under the theme AMAverse held at the Bayou City Event Center. 

“Craig Group was very proud of the work we did both for Katy ISD and for the Hope and Healing Center & Institute’s Houston Hope Line,” said Craig Group President Summer Craig. “We helped Katy ISD effectively promote their bond initiative digitally when the pandemic prevented them from doing it in person. And the Hope and Healing Center & Institute is an organization very close to my heart as they do such important work offering mental health resources to those who need it.”

In addition to Craig Group’s wins, they were also a finalist in Marketing Campaign Medium Budget (the Houston Hope Line) and Marketing Campaign Small Budget (Katy ISD).

The AMA Houston Crystal Award entries are judged based purely on results. The panel of judges, which includes the country’s top marketing thought leaders, CMOs, business owners, other AMA Chapter leaders, marketing educators, and authors, rate a project’s objective, strategy, tactics, and finally the measurable results, which counts double. 

“As we continue to move forward in all aspects of our lives, it was inspiring to witness the future of marketing through the outstanding 2022 Crystal Award winners,” said 2021–2022 AMA Houston President Hami Arrington. “Houston’s marketing community is as diverse in industry focus as it is in discipline which makes for a dynamic ecosystem and a breeding ground for creativity and talent. Congratulations to Craig Group on their outstanding entries and three well-deserved wins!” 


With extensive senior-level experience, Craig Group specializes in marketing strategy and media execution. From private equity to major industries, our proactive approach to producing and implementing a high-performing plan for a range of businesses is a company hallmark. Combining a digital-first approach with real-world expertise and dynamic partnerships, we move and scale quickly, flexing to fit your unique needs and help you achieve your goals. To learn more about the services Craig Group offers, visit https://craigmarketinggroup.com


AMA Houston is the leading educational information, career-building, and networking resource for Houston’s marketing professionals and has been serving marketing professionals for more than 60 years. AMA Houston is one of the nation’s largest chapters. In 2021, AMA Houston received multiple awards from AMA National including Programming Excellence, Leadership Excellence, and Platinum Club of Continuing Excellence. To learn more about the AMA or to join Houston’s largest marketing professional organization, visit https://www.amahouston.org/


Lauren Bernard laurenbernard@craigmarketinggroup.com

More from Craig Group

Houston Expert: Why You Need to Align Your Strategy with Your Buyer’s Journey

Creating a successful go-to-market strategy involves several crucial steps that help define a company’s target market and potential buyers, as well as the differentiators, the competitors and the value that a product or service brings to the market. CEOs of middle market companies know what a GTM strategy is although they may not often use […]

Read More >

Hermes Creative Announces Craig Group as 2023 Gold Winner Award for FV Recycling SEO Campaign

Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient…

Read More >

Sales and Pricing Strategies for Value Creation

Craig Group’s Libby Covington recently moderated a panel discussion for the Association of Corporate Growth about sales and pricing strategies. Joining her were Ben…

Read More >