With proven, senior-level marketing experience, Craig Group fills a needed niche helping large companies create, execute, and scale paid media strategy. Woman-owned and forward-thinking, we value diversity, along with the perspective it brings to our profession.
While Craig Group was officially launched in 2019, our collective leadership experience spans decades. We’ve worked with a spectrum of private equity firms, agencies, and national brands, helping them clarify and achieve their business goals through thoughtfully applied solutions.
Why work with Craig Group?
First, there’s the overwhelming complexity of omni-channel marketing. Fortunately, we speak the language. Craig Group is a digital-first firm, fully current on technology trends and regulatory requirements. Our strategies are thoughtful, comprehensive, and laser-focused on your ROI. We help set priorities and goals, measuring as we go, distilling analytics into actionable, crystal-clear insights. If you’re growing fast, we can scale faster to accommodate. Best of all, you benefit from A-team acumen — talent aligned precisely with your needs, not with someone else’s preferred vendor relationships.
Vision. With a strong sense of direction.
Summer R. Craig
Founder and President
Let us draw the map.
Senior-level marketing strategy. Channel-savvy media execution. Exciting career opportunities. Engaging conversation on spreadsheets. Whatever you’re looking for, it’s just a click away.
A creative thinker who also loves an Excel spreadsheet, Summer Craig brings a unique perspective to marketing, with experience leading media and digital operations teams responsible for media investments of $100MM+. Before founding Craig Group, she held significant roles with GSD&M, Zenith Optimedia, Travelocity, HomeAway.com, and Gulf States Toyota.
Passionate about giving back to the community, Summer spent 13 years in the Junior Leagues of Tulsa, Chicago, and Houston, which includes service as Board Member. She also serves on the Board of Directors of the Hope and Healing Center and Institute, the Board of Directors for the Episcopal Church Women, and chairs the Outreach Committee for St. Martin’s Episcopal Church. Summer is thrilled to be a founding member of Impact 100 Houston and, along with her spouse Jason, is a member of the Children’s Fund.
Summer has a Bachelor of Science and Master of Arts in Advertising from The University of Texas at Austin. When she’s not pouring over spreadsheets, she can be found with her three young children on the tennis courts, in the pool, and riding bikes.
Fun Fact: Summer’s first industry job was planning media for Southwestern Bell Yellow Pages.
With over 25 years of experience in strategic marketing and business development. Libby Covington has spent most of her career building and implementing strategies to drive business revenue growth. She led the formation and development of the marketing function in a $1.5B dealership group, at a middle-market private equity fund, and at an industry-leading investment bank. Her background includes marketing leadership at Doggett Industries, The CapStreet Group, and Simmons & Company. Earlier in her career, she held marketing management roles at KPMG and Fulbright & Jaworski.
Libby has a Bachelor of Business Administration from Loyola University, New Orleans. When not working, she enjoys reading, tennis, and spending time with her husband and two teenage sons.
Marketing is about more than selling. It’s about trust and connections between customers and brands. Tricia Eaton believes that today, more than ever, media plays a key role in building and maintaining those connections.
When she was in the Creative advertising program at The University of Texas in Austin, she knew that her passion was more aligned in media, and quickly followed that instinct to a career. Upon graduating with her BS in Advertising, Tricia moved to Chicago and started her career at Starcom MediaVest Group’s dedicated arm for General Motors business, GM Planworks. Since then, she has worked on many brands big and small at Comcast, Lopez Negrete and Zenith Optimedia.
In her free time — outside of being a mom to three girls —Tricia is a photographer who works with families and ballet companies.