The Evolution of B2B Sales and Marketing: Is AI part of your strategy?

digital marketing connections

In today’s rapidly evolving business landscape, staying ahead of the competition requires constant innovation.  One such adoption is Artificial Intelligence, also known as AI, which refers to the ability of machines, particularly computer systems, to imitate and perform tasks that typically require human intelligence.  This technology includes a wide range of applications such as expert…

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Business to Business (B2B) vs. Business to Consumer (B2C) Data Analysis: Implications for B2B Marketing and Sales Strategies

digital marketing b2b

When focusing on revenue growth in business to business companies, analyzing data to develop and optimize strategies is one of the biggest factors in sales and marketing success. However, the process of evaluating B2B data differs significantly from that of B2C. B2C analysis is often straightforward, focusing on consumer behavior and e-commerce transactions. Unlike B2C,…

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